Today, the world is witnessing an epochal change from a technological point of view, so much so that we are openly talking about the Fourth Industrial Revolution. Driving this revolution is the digitization of services, yet not all companies are ready for this. It is not only a lack of the infrastructure and technologies necessary to face the new challenges, but there is also a strong resistance to change.
People tend to fear what they don’t know and often human resources are afraid of and reluctant towards major changes. There is an underlying feeling that software and robots may gradually steal jobs. In reality, it is the exact opposite: new technological devices help human resources in their work, making them feel more fulfilled.
To achieve this goal, it is critical to educate your employees, making them an integral part of the change. Innovation is not so scary and, indeed, it is seen as a means to improve and speed up work.
Are you looking for an effective way to steer your company towards digitization? Contact us at Humable and we will find the solution that suits your needs.
What is change management?
Change management refers to the construction of a process of change within a company that is going through a transition period. The change must not be traumatic or sudden, but the company’s resources must have the time to assimilate and understand it. To comprehend the meaning of change management, we need to start from the 4P model: people, process, platform and place.
People refers to those who represent the first pillar for commencing change management. Generally, the employees of a company are divided into people who are not prone to change and people more likely to learn. Thanks to specific change management exercises, such as meetings and training courses, you can gradually help all your employees understand the change underway. You must set goals, budgets and times that are able to bring out the benefits of change not only for the company, but also for the employees.
Process is the second pillar and shifts the focus from people to technology. Before buying expensive technological devices, it is important to understand how to take advantage of such instruments. Change management models must therefore provide structured processes that are aligned to achieve objectives more quickly.
By platform, we refer to the strategic platforms that are revolutionizing the corporate world. We are experiencing the introduction of increasingly interactive and digitized platforms, which swiftly connect employees and are able to process and analyze useful data and information in real time. These platforms can also be used outside the office, maximizing productivity at any time. Each change management process must therefore identify the most suitable tools to improve communication and internal mechanisms.
The last pillar of change management is place, which implies the workplace, one that has been profoundly redefined in the light of the Covid-19 pandemic. Smart working for many companies has become the norm, so you have to consider the physical and virtual places where employees perform their work. Digital innovation and a culture of change find an outlet in smart working, which must turn into an opportunity for growth and development.
How to intervene when difficulties arise
Having clarified the definition of change management, it is necessary to understand how to act in reality and face the concrete difficulties that come to life in the face of the challenge of change.
As a manager, you have probably found yourself having to make changes to increase productivity, or to adjust your team’s performance to new standards required.
In these cases, you don’t have to act alone, but should rather involve all your staff. In this way, the corrections made are timely, but, above all, perfectly coordinated and based on working in synergy between the various employees.
Furthermore, all the changes made must be projected towards the future and focused on the new technologies available. Only in this way can you strengthen your leadership and convince employees that the path taken towards change is the right one.
What are the benefits for companies?
The well-being of the individual worker contributes to bringing important benefits for the whole company.
Change management is a fundamental tool for all companies that want to grow and adapt efficiently to new technological challenges.
By engaging employees in business change, a more open and proactive environment is created. The transition towards new business methods is also faster and more effective, a condition that saves time and resources.
Employees themselves develop a greater sense of belonging and trust in the company, so becoming more productive in the workplace.
To understand how important change management is and find out how to deal with new digital changes, contact us at Humable.